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If you, like me, use Google Analytics and are annoyed at the extra clicks it takes to change the date range to today, this little tip might make your life slightly easier!

I have Analytics accounts for multiple websites and changing the date range on each of them to today can understandably get tedious. For a high-level overview, I’m a fan of the Behavior -> Overview report. My URL for that report is:

https://analytics.google.com/analytics/web/#report/content-overview/a70495014w107707250p112201163/

Note that a70495014w107707250p112201163 here, as far as I am aware, is unique to me. Yours will be different. I’ll refer to this value as the report-property-id.

When you change the date range to today, you will notice that it appends a form of today’s date to the URL. Something like:

%3F_u.date00%3D20171110%26_u.date01%3D20171110/

Since there is no other way of bookmarking the ‘today’ view, this feels like a good candidate to turn into a bookmarklet. Create a bookmarklet in your browser with the following contents, replacing report-property-id with your unique value:

javascript:(function(){function d(a){a=String(a);a.length<2&&(a="0"+a);return a}var c=new Date,b="";b+=c.getFullYear();b+=d(c.getMonth()+1);b+=d(c.getDate());location.href="https://analytics.google.com/analytics/web/#report/content-overview/<report-property-id>/?_u.date00="+b+"&_u.date01="+b})();

And that’s it. You should now be able to jump to the Behavior -> Overview -> today view whenever you click on the bookmarklet! You can use this technique to turn any Google Analytics report/view into a today bookmarklet.